A native of Arizona, Joe came to Utah to study Visual Arts and Graphic Design at the University of Utah and Brigham Young University. During college, he pursued jobs in the graphic design field, which led him to working for several small printing and prepress companies in downtown Salt Lake City. He was later hired by Prudential Utah Real Estate, a relatively new brokerage in the Utah market, and worked there for several years before becoming the marketing director for Lance May & Associates, the #1 Realtor along the Wasatch Front. After Lance May decided to retire from the business, Joe was hired back as the Marketing Director for Prudential Utah Real Estate, where he managed the marketing for the company of over 500 agents with multiple developments in Salt Lake City and along the Wasatch Front.
In 2010, Joe accepted a position as the Marketing Director for Summit Sotheby’s International Realty, with responsibility over Park City, Salt Lake City and the St. George markets. In the role of marketing director, he is responsible for the company’s strategic marketing efforts and the delivery of marketing materials, tools and resources for 100+ sales associates in offices throughout the state. Joe is responsible for all company marketing, advertising, public relations, Internet and intranet communications. He has led the redesign of the Summit Sotheby's International Realty website, www.summitsothebysrealty.com, which re-launched in 2012 with the goal of redefining how consumers search for real estate. The website now serves as an integrated marketing solution for the company and provides a consistent, high-quality experience for consumers, allowing them to search for a home in a variety of ways, including by lifestyle. Joe also spearheaded the creation of the official Summit Sotheby’s International Realty YouTube channel, agent intranet/portal, Rezora email marketing platform, and "Smart" Real Estate Market Reports. He has also acted as the art director of the Collections Magazine, a luxury lifestyle and real estate magazine published bi-annually by Summit Sotheby’s International Realty.